tag:blogger.com,1999:blog-21267760.post114049285992873823..comments2023-09-17T11:19:36.375-04:00Comments on Know And Be Free: Yay for brain-scanning technology!Know And Be Freehttp://www.blogger.com/profile/18057624794701800491noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-21267760.post-1141134196046255812006-02-28T08:43:00.000-05:002006-02-28T08:43:00.000-05:00I don't quite agree that using brain scans to eval...I don't quite agree that using brain scans to evaluate advertisements is a step on a slippery slope to brainwashing or mind control. Marketers want to know what appeals to people, and neuromarketing techniques are one way to get at that information. The techniques could actually lead to a more satisfying product experience since the developers could assess what people REALLY want, not what they SAY they want.<BR/><BR/>The techniques still need a bit of work, though, as I describe in <I><A HREF="http://www.neurosciencemarketing.com/blog/articles/superbowl-ads-brain-godaddy.htm" REL="nofollow">Super Bowl Ads: GoDaddy Girl 1, Neuroscientists 0</A></I>. :-)Anonymousnoreply@blogger.com